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In this manner, looking at theoretical areas about cultural, city and university branding, To begin with the paper presents an analysis of the current way of conversation concerning Transilvania University of Brasov and also the Heritage Museum. Additional, getting into account the outcome we suggest a model of an built-in promotion campaign wherein we emphasize and provide examples of tactics and strategies the College and also the museum need to use, in order to ship a unitary information regarding the city, and turn into brand ambassadors of town.
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Ne asiguram ca branding-ul companiei tale este aliniat cerintelor tale si axat pe nevoile clientilor, usor de interpretat, fara a-i forta sa gandesca ce au de facut.
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